'Shark Tank': What's Behind the Success of ABC Show (video)

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Daymond John in Shark Tank

Daymond John, Mark Cuban, Kevin O'Leary and Executive Producer Clay Newbill discuss 'Shark Tank' and how to make the international reality format work in USA.

Saturday, February 07, 2015

It took a couple of years for Sony Pictures Television to sell Japanese entrepreneurial format 'Shark Tank' (also known as 'Dragons' Den') in the USA. Currently in its sixth season, it's the highest-rated reality programme on ABC with an average 2.3 season-to-date rating in the 18-49 target group.

What's behind the show and why did it take time to make 'Shark Tank' a stable performer for ABC? Daymond John, Mark Cuban, Kevin O'Leary and Executive Producer Clay Newbill discussed all aspects of 'Shark Tank' at the international content market NATPE 2015 in Miami. You can watch the case study/panel discussion here:

Tags: 
Shark Tank AKA Dragons' Den, Sony Pictures Television