FremantleMedia Reveals New Reality Format 'Master Athletes'
FremantleMedia announces new format. 'Master Athletes' is an entertainment reality format commissioned by Swedish broadcaster SVT.
Swedish version will launch on August 23 and the format will be introduced to international buyers at MIPCOM 2014.
'Master Athletes' is devised by FremantleMedia North America’s Henrik Nielsen.
Each week contenstants compete in disciplines such as 60m Sprint, Hurdles, High Jump, Shot Put, Pole Vault, Archery, Free Climbing, 50m Freestyle Swim, 50m Crawl and Long Jump. The aim is to qualify for the next episode.
"Filmed in a custom designed arena, 24 amateur athletes and sports fanatics are placed in a team with a member of the opposite sex and prepare themselves for a ten week challenge. The athletes live, eat, sleep and train together in the luxury Master Athletes Athletic Village. Relationships develop, alliances are formed. Audiences will learn about the contestants’ sporting backgrounds and watch as the athletes try to overcome the hurdles they face throughout the competition," says FremantleMedia in a press release.
"It's sports and reality in a new and beautiful mix," says Mathias Engstrand, Commissioning Editor Entertainment and Sports, SVT.