Format News: 'The New Celebrity Apprentice' Has Lost Viewers
Last week we saw new launches as well as corrosion of some established brands in the TV formats industry. This is the weekly summary.
Armoza Formats has introduced new social experiment format 'Sex Tape' prior to MIPTV. In this format, three couples try to fix their relationships. According to the press release, they film their love life for a whole week – the issues, the intimacy and the sex, then meet the other two couples, and under the guidance of a top sex therapist reveal their uncensored tapes to each other. 'Sex Tape' is a 60-90' format. "For the last 6 months, Armoza has taken it through a fast-track development process to launch it in time for this MIPTV," says the distributor.
NBC has finished 'The New Celebrity Apprentice'. The first season with Arnold Schwarzenegger as a host has averaged 1.4 rating in 18-49 including 7-day timeshifted viewing in Monday slot. "Compared to the last season hosted by Trump that's down nearly 42 percent in the key demo, and likely a death knell for the show," The Hollywood Reporter says. The finale was at 0.9 rating.
On Thursday 8PM, Fox has launched a new, 5th season of 'MasterChef Junior' with 1.3 rating in the young demo, opposed to strong performers 'The Big Bang Theory' on CBS and 'Grey’s Anatomy' on ABC. Variety calls that rating "very solid" and stresses "improvement on the slot for the network".
German ProSieben launched a new season of 'Next Top Model' (Germany’s next Topmodel – by Heidi Klum), achieving very good 17.7% share in 14-49 on Thursday, 8-11PM.
Belgian broadcaster Een launched comedy show with a romantic element 'May I Kiss You?' (Mag ik u Kussen?), based on a format by The New Flemish Primitives. In this show, comedians to demonstrate their very best verbal seduction skills and try to woo and win the heart of a female celebrity. Full format description and trailer.
This week’s highlights:
- ProSieben launches new season of a German dating format 'Kiss Bang Love'
- Broadcasters in The Netherlands and Belgium launch joint talent show project ’The Band’
- TF1 launches new season of ’The Voice’ in France