Format of the Month: 'The Diva in Me'

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The Diva in Me. Photo: TV Now/Bernd-Michael Maurer

The format from Latin America has been adapted also in Germany for TV Now.

Friday, July 31, 2020

Smartshow.tv analyzes unscripted digital content market and brings you not just a curated overview of new launches and commissions, but also Pitch of the Month – content inspirations, future hits and fresh formats to consider next. July's Pitch of the Month is 'The Diva in Me', a makeover format distributed by NBCUniversal.

 

 
The Diva in Me
Makeover format / 60’ / distributed by NBCUniversal

Smartshow.tv says / This format combines two popular elements: makeover/transformation and drag queens, making it suitable for digital platforms. The show can be produced at affordable budget with a short production cycle.

Synopsis / Drag queens help women going through a tough time with a big makeover and lip-sync performance.

Good to know / Format from Latin America, most recently adapted in Germany for TV Now.

 
Read the full report 'Digital Unscripted Content Trends 7/2020':

Tags: 
The Diva in Me, NBCUniversal International Studios