Elevator Pitch
'Elevator Pitch' is a live interactive viewing event which directly engages the audience and gives them an influence over the fate of the show’s contestants and their ideas. An entrepreneur must pitch to the nation and five tycoons located on the top floor to secure a minimum percentage of the viewing audience and the tycoons’ interest within a time limit. Only then can they enter the studio and take part in a live bidding war with the tycoons who have voted "in". If they can’t travel up the required number of floors, the elevator returns to the ground floor and the entrepreneur leaves without ever coming face to face with their potential investors. (source: Keshet International)
Format distributor: Keshet International
Country of origin: Israel (Keshet Broadcasting)
