'Rising Star Germany' Starts Low on Country's Nr. 1 Channel RTL
Biggest European TV market - Germany - brings local version of 'Rising Star'. But Keshet's interactive singing format doesn't start well on RTL.
'Rising Star Germany' launched on Thursday with 2.25 million viewers (3+) and only 11.9% share in ad-relevant target group 14-59 according to AGF/GfK data. The number is below RTL's 12.7% year-to-date average. Not to mention the fact that talent shows have a good history on RTL channel and are usally stronger. Last season of FremantleMedia's 'Idols' (Deutschland sucht den Superstar) achieved more than 15% share.
Second episode followed on Saturday, August 30, and declined to 10.4% share in 14-59 demo.
'Rising Star Germany' on RTL
Episode 1, Thursday, August 28:
- 3+ 2.25 million, 8.4% share
- 14-59 1.78 million, 11.9% share
- 14-49 1.39 million, 14.2% share
Episode 2, Saturday, August 30:
- 3+ 1.75 million, 7.0% share
- 14-59 1.37 million, 10.4% share
- 14-49 1.09 million, 12.6% share
Few pros of the show are high level of interactivity and strong reach of young demo. According to RTL the Rising Star app was nr. 1 in App Store and there were 5 million interactions (check-ins and votes) on Thursday and 3.7 million on Saturday. Moreover the TV show is strong within young viewers, second episode hit 18.6% share in 14-29 target group, dwdl.de says.
RTL scheduled a total of 10 episodes of 'Rising Star' for Thursdays and Saturdays (Saturday is a typical night for this kind of content on RTL) ending October 2.