Ratings: 'Keep Your Light Shining' World Premiere is a Failure

Keep Your Light Shining

The new talent show premiered in Germany with market shares below ProSieben average.

Saturday, June 07, 2014

New talent format 'Keep Your Light Shining' didn't start well with its world premiere. The show launched in a highly competitive German market with low ratings.

German nr. 2 broadcaster in young 14-49 demo ProSieben aired 'Keep Your Light Shining' in the 8:15-10:45 prime-time slot. It aired as a three-episode event during May and June.

'Keep Your Light Shining' launched May, 22 with 9.1% share in 14-49 target group (source: AGF/GfK), below the 11.4% channel's season-to-date average or 11.0% May average. Second episode declined to a whopping 6.9% and third episode plummeted to a 6.7% season low (0.65 million viewers in the demo, 0.95 million overall). Even while being part of the younger 14-39 demo the final show only achieved a 8.4%.

ProSieben tried to introduce a new genre by launching this show, their past techniques mainly focused on U.S. dramas and comedy acquisitions. They attract young viewers with successful shows like 'Germany's Next Topmodel by Heidi Klum' and placing them in prime time slots. Singing and talent competitions have been a main rival on RTL for years (rival network). With history of RTL having same ownership by FremantleMedia while also airing local versions of 'Idols' (Deutschland sucht den Superstar) and 'Got Talent' (Das Supertalent).

'Keep Your Light Shining' is a singing talent show internationally distributed by Global Agency. Distribution calls it a "fully interactive talent show" while having a viewers' app as a defining element of the whole format. Find more about the format here.

According to dwdl.de ProSieben wants no second season of 'Keep Your Light Shining'.

Market shares of 'Keep Your Light Shining' on ProSieben in Germany (aired May 22-June 5, 2014), 14-49 (source: AGF/GfK)