New Series 'M - A City Hunts a Murderer' Gets Marketing Push for VOD

Lars Eidinger in M - A City Hunts a Murderer. Source: TV Now/Pertramer/Pichler/Superfilm

German premiere on TV Now is accompanied by linear and digital campaign.

Wednesday, February 27, 2019

German VOD service TV Now has launched new original series 'M – A City Hunts a Murderer', locally titled 'M – Eine Stadt sucht einen Mörder', this week.

VOD premiere is supported by extensive marketing campaign, hoping to make this series "the biggest new series launched on the German market of spring 2019," as Henning Nieslony, Head of Commercial Management VoD at RTL Interactive, said in a press release.

The campaign includes TV, digital, social media, out-of-home in 40 German cities and print. The series was also introduced at 2019 Berlin International Film Festival - Berlinale, where the world premiere screening took place.

'M - A City Hunts a Murderer' is a co-production of TV Now, Austrian pubcaster ORF and Superfilm. In Austria it launched earlier this month on main channel ORF eins, followed by German VOD premiere on TV Now. Global sales are handled by Beta Film.

The series is based on a classic 1931 movie. "This modern six-part series, set in Vienna, tells the story of a city confronted with a series of child murders and their impact on society," says the series annotation. Read also The Hollywood Reporter review.

TV Now is RTL Group's VOD service for Germany, offering original VOD content, often later released via linear channels too. One of the upcoming projects is the revival of the adventure reality format 'Survivor' in Germany as a joint project of TV Now and RTL Group's linear channel Vox.


Campaign visuals:

'M - A City Hunts a Murderer' campaign

'M - A City Hunts a Murderer' campaign, Verena Altenberger