Keshet Introduces 'Trade Up' and 'Imported' at MIPTV 2015
Keshet International, company known as a distributor of formats like 'Rising Star', 'Boom!' and 'Prisoners of War', announces new additions to its format catalogue. They will be introduced this month at MIPTV 2015.
'Trade Up'. Trivia game show from Israel. Two families go head to head to win their dream car. Already seated in the car they want to drive home, each family must work together to answer a trivia question and select the key which represents the right answer to start the engine. But there are two teams playing and only one can win. If the key turns in the ignition it’s theirs. But now the family is faced with another dilemma: Do they drive away with the car they have won - or trade up to the next one?
'Imported'. Half hour scripted comedy format. A football player is spotted by a talent scout for Chelsea Football Club and thinks all of his dreams of becoming an international soccer player have finally come true. But when he lands in the UK, he is surprised to find that things are somewhat different from what he had imagined.
International content market MIPTV (April 13-16, 2015) takes place at Palais des Festivals, Esplanade Georges Pompidou, Cannes, France. Find more about the market here.
(source: press release)