'I'm a Celebrity...' Scores in Major TV Market. Complete Results

I'm A Celebrity... Get Me Out Of Here!

Jungle reality show 'I'm A Celebrity... Get Me Out Of Here!' hits most succesful season ever in Germany.

Sunday, February 02, 2014

Germany is not only the biggest TV advertising market in Europe but also a strong international infulencer. The country set trends with big entertainment and reality competition prime-time shows such as 'Idols', 'Got Talent' or 'Wanna Bet?' and CEE broadcasters followed.

Entertainment and competition shows suffer ratings decrease in recent years in Germany. But there is one format with steady results, highly above all other competitiors: it is 'I'm A Celebrity... Get Me Out Of Here!' by ITV Studios.

German adaptation of jungle reality format Ich bin ein Star - Holt mich hier raus returned in January. Market leader RTL scheduled the show same way as previous years with most episodes opening late-prime daypart at 10:15 PM. Despite later start it used to become nr. 1 German programme of each day, having more viewers than 8 PM shows.

Last season of German 'I'm A Celebrity... Get Me Out Of Here!' averaged 7.95 million viewers (3+) and 39.5% share in ad-relevant 14-59 demo according to AGF / GfK / DAP TV Scope / RTL Medienforschung. It means significantly high result for German broadcaster: RTL averaged 13.9% share in 2013. Season 8 of the jungle show was the most succesful ever.

Jungle format rates better than any other shows. For example the season finale at 10:15 PM on February 1st took 8.6 million viewers (3+) with 42.0% share in 14-59. It was preceded by German version of 'Idols' (Deutschland sucht den Superstar) with 5.0 million viewers (3+) and 21.8% share in the demo. Other prime-time formats on German RTL that week included 'Undercover Boss' (5.78 mil./19.7%), 'The Bachelor' (Der Bachelor, 4.25 mil./17.0%) or two episodes of 'Who Wants to Be a Millionaire?' (Wer wird Millionär?) with 16.3% and 19.1% share in the demo.

Shares 14-59 (source: AGF / GfK / DAP TV Scope / RTL Medienforschung)

'I'm A Celebrity... Get Me Out Of Here!' is a format created in Great Britain and distributed by ITV Studios. It was sold to France, The Netherlands or USA. German version is shot in Australia and broadcasted live. Producers put emphasis on dialogues: their version is less action and more about strategies, discussions and impressions. RTL broadcasts it as short (16 episodes) daily late-prime show.