Format of the Month: 'The Diva in Me'

The Diva in Me. Photo: TV Now/Bernd-Michael Maurer

The format from Latin America has been adapted also in Germany for TV Now.

Friday, July 31, 2020 analyzes unscripted digital content market and brings you not just a curated overview of new launches and commissions, but also Pitch of the Month – content inspirations, future hits and fresh formats to consider next. July's Pitch of the Month is 'The Diva in Me', a makeover format distributed by NBCUniversal.


The Diva in Me
Makeover format / 60’ / distributed by NBCUniversal says / This format combines two popular elements: makeover/transformation and drag queens, making it suitable for digital platforms. The show can be produced at affordable budget with a short production cycle.

Synopsis / Drag queens help women going through a tough time with a big makeover and lip-sync performance.

Good to know / Format from Latin America, most recently adapted in Germany for TV Now.

Read the full report 'Digital Unscripted Content Trends 7/2020':